LEADERSHIP: We promote leadership at all levels

INNOVATION: We learn, adapt, experiment, and seek to continuously improve

RELATIONSHIP: We will continue to develop a positive and successful

relationship with our local communities, rodeo family, youth organizations and business that mutually benefit from the success of the Gilroy Rodeo.

COMMUNITY: We encourage the creation of a sense of community by all who attend our Rodeo for the enjoyment, fun, and entertainment that exists when people gather to celebrate our western heritage.

VOLUNTEERISM: We appreciate the contribution we are given by each of our volunteers.

RESPECT: We demonstrate fairness, consistency, and compassion in our interactions with others.

INTEGRITY: We conduct ourselves in an honest, professional, ethical and transparent manner.

TRUST: We are reliable, dependable and accountable for our actions.

EDUCATION: We create learning opportunities for the betterment of the community and our western heritage